Social media is seen by most professionals as a platform to conduct digital marketing. It is seen as the medium to penetrate new markets, drive up the bottom line or improve conversion rates. Few see it as a source to promote positive company culture. Employees are increasingly sharing matter about their work lives on social media. While many voluntarily post positive points, many others also openly criticize their workplaces. Thus it is time for companies to take this seriously and must act genuine with their employees so that positive points far outweigh negative ones online. Personal hygiene giant L’Oreal and top brand Apple are just two of the market leaders who have been promoting positive company culture on various coal media handles.

Source: http://www.cio.com/article/3086157/internet/the-key-to-improving-your-company-culture-with-social-media-marketing.html