Intuit has been amongst the oldest companies within the IT industry but have survived by constantly reinventing and disrupting themselves. Technologies have rendered several old firms as redundant such as Bethlehem Steel or Kodak, but some that have challenged themselves, have emerged in a different shape. For such companies, business innovations are not seen as threats but as opportunities to grow their own operations. Online booking as a challenge to traditional travel agencies led to American Airlines stimulating the rise of Travelocity. Even Netflix has successfully reinvented itself to be amongst the top companies in its own industry. Source: http://fortune.com/2016/07/19/business-leaders-disrupt/