It is often wrongly understood that entrepreneurship is all about having that one business innovation idea that disrupts existing practices. However, studies have confirmed that more than the ideation it is the execution that matters more. A number of innovators who firmly believe in their product fail to complete the final sale. Others struggle at recruitment. Such entrepreneurs or business leaders must realize that it is best to own up to one’s own limitations so that a solution may be derived at. They must believe in the mission and vision statements as the conviction will help them close off deals- whether sales or recruitment. Most importantly such people must also understand that there is no one single right path to approaching these challenges. All need to find their own ways or styles.


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