In order to develop a positive image as an employer, organizations develop brand advocates who speak well about the same and generate interest among possible applicants. Speakers from ODEON, SPA and IHG recently spoke about best ways to manage people in organizations. It was understood that it is best to conduct inside-out nurturing of employees. Thus these firms have developed their internal Employee Value Proposition (EVP). At SAP, everything is digitized and thus it is easier to get employee insights through the use of business analytics. IHG and ODEON both exist in highly competitive service industries where the staff has to be well trained and refined while handling clients or guests. These companies took the approach of being honest and genuine with their employees as that is how the employees in turn will solicit a positive brand to the external world.

Source:http://www.transformmagazine.net/articles/2016/inside-out-branding/