The Internet of Things (IoT) is set to ring in major changes in the coming years. By the year 2020 it is expected that over thirty billion devices will be inter-connected with the IoT. Everything can be controlled using it including the temperature inside the room and grocery list for the refrigerator. For marketers this provides enormous chunk of Big Data which can be used to provide localized solutions to customers. Beyond just large chunks, the data will be smarter as it will be specific to needs.

Source: http://www.business2community.com/marketing/internet-things-affect-marketing-01459653#KSpvMWlRAUfzDCCW.97