Business innovation is now at the forefront and organizations are competing with one another to achieve the same. A fastcompany.com anchored business research points out that Facebook, Virgin Atlantic and IDEO are some of the most innovative organizations. They have even designed their office complexes in order to induce co-creation. Facebook for instance has an in-house artist in order to encourage alternate thinking among employees. The entire management training programmes at such firms focus on bringing out the very best of creativity among the employees and to change them for the better.