Marketing research has been conducted on the state of social media in the present times. As per the findings, just short of 10% of the overall digital marketing spend is allocated on social media marketing. This has also led to the spurt in MBA jobs. Typical roles include Social Media Manager, Community Manager, Social Media Analyst, Social Media strategist and Director of Social Media. Certain challenges however have crept up. ROI projections for social media marketing campaigns have becoming difficult to quantify. For exact measurements, tools are not commonly available. As a shift in this industry, buy buttons have exploded in usage.