There are some simple yet inexpensive ways for firms to maximize customer reach using digital marketing. One of them is to ensure one’s social media updates get shared by own clients/ users. Another is to enable customers to contribute to the company blog. A photo contest with goodies attached always works. Some freebies attached with referring other customers via e-mails always helps. Online surveys are essential. Also, existing and potential customers alike must be induced to share online critique on product or service.