Brand engagement is becoming increasingly important yet difficult to achieve. Research shows that engaged customers represent nearly one-fourth greater revenue levels. Some steps have been identified as being crucial to solving this conundrum. The first step involves developing creative ways of attracting people to your community. Sharing of community blogs is one of the best ways. Specific data and insights must be sourced and acted upon. This will prove to be a timely prediction model. The community page must be littered with customer experience stories. This gives a sense of authenticity to the entire experience.