A lot of organizations are moving on from products or processes to platforms. As part of their now improvised corporate strategy, companies are increasingly adopting platform innovation as a growth tactic. This ‘platform-ization’ is also encouraging A/B Testing, something that traditional operations research rarely did but which today’s platforms such as Google, Amazon, Netflix and Apple lay special emphasis on. This in turn is being driven by the constant virtualization, digitization and ‘network-ification’ in vogue. While process innovation, efficiency and improvement aren’t going away, brands are realizing that wherever possible, platforms must be leveraged. This is especially true for large industries which can scale as the future belongs to platforms and processes that enable such platforms to become more feasible.

Source:https://hbr.org/2016/12/instead-of-optimizing-processes-reimagine-them-as-platforms