Digitization has crept in to every walk of business. It has also democratized the market place allowing consumers to voice their needs more effectively. Heads of several big corporates are conscious of this trend and thus betting heavily on the results of digital marketing. CMOs are now emerging as the most valued and important members of the C- Suite. Customers are increasingly buying using their mobile phones. The pattern of targeting customers from companies’ point of view has shifted radically. It is now customers who are invoking corporates to market products as per their needs and requirements.

Source: http://www.enterpriseinnovation.net/article/how-digital-empowering-customers-and-other-customer-centric-strategies-1986262484