A mistake a number of recruiters commit is to focus too much on the raw talent. Yet actual business persons will relate to the fact that more than talent, it is the team ethics that matter more. Thus businesses must aim at creating the company culture first. Employees who display transparency, resourcefulness and willingness to collaborate are definitely better fits at organizations than those with exceptional talent. Company culture must be built from top to bottom with all levels following similar imprint. Business innovation though must flow from bottom to top with each level willing to add more value. The company must in some way reward those who work with a team spirit.

Source:  http://fortune.com/2016/06/26/business-culture-hire-employees/