Most start-ups nowadays are simply rehashing older ideas and incrementally adding value to them rather than actually innovating. So, most of these are simply gimmicks to acquire new funds and play the game of entrepreneurship. The real business innovation is about substantially altering the present realities. Apple for instance has moved on from its smartphones only focus of the initial years to its much broader range of offerings on the Apple Store. Netflix and Amazon similarly have reinvented themselves over time. IBM has created wave after wave of innovation, but in truth they were not designed as upgradations, instead were started as separate units with some managing to cannibalize others. They sold their money-spinning laptop unit to Lenovo to further enhance the business consulting field from where emerged Deep Blue. As the organization grows, its ability to innovate must similarly rise and not abate as has been the case with several giants.

Source:https://www.entrepreneur.com/amphtml/302108

Uploaded Date :21 October 2017