How to fix Christensen’s Spinoff Theory for Responding to Disruptive Innovation
A lot of traditional giant companies are withering away in the face of disruption. A lot of business commentators believe that these companies have simply failed in their respective business models, so no special efforts must be made to resurrect them. However, others feel that they must be saved as thousands, maybe indirectly millions of people are dependent on them. Famous business commentator Clayton Christensen has proposed the spinoff theory where a separate organization is created by the original one but this one will only work on cutting edge new technologies. Scott Anthony though has proposed having a Dual Transformation. Transformation A must aim to incorporate trending changes to the existing business. Transformation B is about developing and then existing wholly new business innovation ideas.
Uploaded Date:31 July 2017
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