A new model has been developed by PwC, known as the flywheel. It has the power to transform the thinking behind the corporate strategy. Growth is what the entire flywheel has to aim at. For that it has to take in to account the inbound traffic, the sellers, selection methods and the final customer experience. More drivers need to be added, as demand increases. Some companies have been known to be resilient. Netflix is one such company, due to its strong corporate culture, is able to use the flywheel to its greatest advantage by transforming the strategic thinking. Among startups, Peloton, which is for fitness, has fared amongst the best. Advanced strategy tools are used by all the adherents of the flywheel model.


Uploaded Date:03 July 2019

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