For an unimpressive customer experience (CX), technology or the lack of it is often blamed. However, it is imagination that is actually more crucial. Technology is already out there, it merely needs to be applied the right way. Such views were further propounded at the recent CXO Talk. Most companies today have access to enormous quantities of data warehousing, so it is all about using it wisely. A recent book titled Matching Supply with Demand highlights these issues. The book has been co- authored by Nikolaj Siggelkow and Christian Terwiesch. New ways of thinking need to be embraced by the respective companies to ensure the generation of innovative ideas.

Source:https://www.forbes.com/sites/joemckendrick/2019/05/29/lack-of-imagination-not-technology-holds-back-superior-customer-experience/#5b10df357b55

Uploaded Date:04 June 2019