Most of the business litany around the digital economy has revolved around customer facing organizations. This has involved literature on how companies are conducting business analytics by leveraging data from social media and e-commerce platforms to make more informed business decisions. However, there is another side to this business evolution. Beyond the customer-facing ones, it is also the companies engaged on the B2B who are extracting relevant analysis from these huge data troves which they traditionally lacked. AI techniques also help clustering individual buyer personas. Organizations like Ever String are using such data to provide meaningful business intelligence to firms like Autodesk. This particular tool is known as Enterprise Business Agreement Propensity Model which is particularly helpful to the company’s sales staff.

Source:https://hbr.org/2018/01/machine-learning-can-help-b2b-firms-learn-more-about-their-customers?utm_medium=email&utm_source=newsletter_daily&utm_campaign=dailyalert&referral=00563&spMailingID=18865837&spUserID=OTY0OTMwNTk5NwS2&spJobID=1181337260&spReportId=MTE4MTMzNzI2MAS2

Uploaded Date:06 February 2018