Coinciding with the World Travel Market (WTM) held in London, Sri Lankan Tourism launched the ‘So Sri Lanka’ destination brand identity. Dignitaries from various stakeholder groups attended this launch. Even the Lonely Planet has recognized Sri Lanka as the best travel destination for 2019. This business innovation was the brainchild of marketing communications agency J Walter Thompson Sri Lanka. The idea is to attract a good number of visitors to the country. There was a reason for the UK launch. UK is one of the leading markets for inbound travelers to Sri Lanka. To add to this, the WTM even recognized the Cinnamon Elephant Project in Sri Lanka for the category of “Best in Responsible Tourism”.

Source:http://www.lankabusinessonline.com/sri-lanka-tourism-launches-its-new-brand-identity-so-sri-lanka/

Uploaded Date:13 November 2018