Snap was one of the first companies to plunge headlong into use of Augmented Reality (AR). But ever since then, several other leading companies such as Facebook, Alibaba, Amazon, Apple, Microsoft and Google have hit the stride. These large media outlets have all developed their own AR toolkits. Advertising space is a key metric these IT giants are looking at with Apple, Facebook and Google already having developed its ilk. But the most cutting-edge offering to alter digital marketing as we know it, comes from Amazon through its AR View. This will enable customers to take a look at any product’s view within their household even before it arrives. Smart glasses too are making a comeback, with Snap’s Spectacles, Microsoft’s Holo Lens and Apple’s latest acquisition- Akonia Holo-graphics.

Source:https://adexchanger.com/platforms/the-big-platforms-are-giving-augmented-reality-a-real-push/

Uploaded Date:27 September 2018