Travel and tourism as an industry is worth more than a tenth of the total global GDP. There are, also a total of just short of three- hundred million tourism jobs worldwide. However, the benefits and footprints of tourism are still being accumulated by only a small cohort of countries. As per business intelligence supplied by McKinsey, the top twenty most visited countries in the world by the year 2020, will be doing more tourist numbers than the rest of the world combined. If only this number could be better distributed, then the absorption of tourists could get much easier for the planet. A new report has been prepared by McKinsey in collaboration with the World Tourism and Travel Council (WTTC) which helps diagnose ways in which the pressure could be eased off. A combination of both carrots and sticks will need to be applied to each of these overcrowded tourist destinations.


Uploaded Date:29 December 2018

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