tourism 3 2Tourism sector has yet to realise its potential in India,especially,when it has so much to offer which is uniquely Indian.The Govt. is also receptive to public private partnership in strengthening and building state of the art infrastructure. and professional cadre to service the tourist. The recent initiative of visa on arrival for 43 countries is indicative of the Govt.’s resolve to move in the direction of Tourism promotion.Segments like Business,Leisure and special categories of tourism like Medical tourism,Sports tourism,Hallmark events,heritage destinations & attractions,ethnic tourismetc. are now being looked at separately with due emphasis on each category. While Hospitality sector always had large groups/MNCs players,the Tourism sector essentially has fragmented participants or smaller scale operators.Large groups,only of late have shown keen interest in multi destination presence and investing in developing virgin spots as product development initiative,Even large projects like huge convention centre at Hyderabad are drawing interest from large groups. The promotional aspect such as large special events generating huge foreign tourist on the lines of Dubai shopping festival could be distinct possibility in near future.On the domestic side Kumbh Mela is a regular feature.. The potential for development of Tourist spots like Beaches,Mountainside,Village tourism,Hallmark sports events like Olympics,Ski Resorts,Disney like Destination,Medicities,Yoga & meditation centers deserves attention from all stakeholders and realisation is there now.The intent needs to be operationalised now.

A report prepared by the World Travel and Tourism Council (WTTC) confirms that the tourism sector surprisingly provides twice the number of jobs as finance. There were one hundred and eight million direct tourism jobs and a total of two hundred and ninety two million including indirect ones. Tourism is also a more inclusive industry as it generates so many jobs in spite of contributing half to global GDP as does finance. The share to GDP stands at more than ten percent which is still more than mining, banking, agriculture, automotive and chemicals manufacturing. It is also expected to grow at four percent annually over the next decade. The growth is equitably high across most regions on the planet.


Uploaded Date:19/06/2017

Chinese tourists are now sought after worldwide. This is due to their high numbers and new found affluence. Digital marketing campaigns are being run to connect overseas travel agencies with Chinese outbound tourism forums. One of the innovative methods of this is using Virtual Reality (VR). VR based tools are generally few in China and expensive. The market is right now restricted to Facebook’ Oculus, Samsung’ Gear, Google Dar Dream, Sony Play Station and HTC Vive. But its market is increasing as shown by recent sales on Alibaba. Tourism Ireland for example has partnered with China Youth Travel Service broadcasting them the Wild Atlantic Way using VR techniques.


Uploaded Date: 18th May 2017

The World Economic Forum (WEF) has come out with its biennial tourism consulting report on best travel spots in terms of competitiveness. Spain has once again topped this ranking, while India has gained twelve spots to rise to 40th rank. France and Germany are placed immediately below Spain. A new entrant in the top five is Japan. As an overall region, Asia-Pacific saw the highest growth. Azerbaijan has been among the top gainers at number 71, thirteen spots. On the other end of the scale, Yemen has finished bottom of the 136 nations assessed, closely followed by African nations Burundi and Chad. As per this report, there exist more than two hundred and ninety million travel jobs.


Uplaoded Date: 17th May 2017

The World Economic Forum has carried out a tourism consulting assignment to gauge the countries with the best travel industry in 2017. Globally, Spain has been ranked 1. France follows suit. Germany, Japan and the UK occupy the next three spots. Counting down from six to eight are USA, Australia and Italy. Canada and Switzerland round off this list. A separate list was brought out for the Middle East region. As expected, the UAE tops this category followed by Qatar and Bahrain. Following them off are Saudi Arabia, Oman and Jordan. The there is Lebanon and Kuwait. Rock bottom on this list is Yemen.


Uploaded Date: 16th May 2016

A Myanmar based travel company Flymya has gone from nil revenue to one of over a million dollars in just a year. Its success has clearly proven that digital marketing can enable startups in the travel and tourism space to go global from inception. However high social traffic does not always correspond with a jump in the top line, as it could reflect high bounce rate and reduced conversion. To reduce bounce rate, one can use paid or organic search options along with referrals. In the first three months, Flymya invested in flight search widgets and Google Ad Words. This was followed over the next quarter by a company Facebook page and corresponding ads on social media. The next three months were used up by curating the content and aligning the same for SEO purposes. The final three months were then spent on engaging with popular travel writers and bloggers.


Uploaded Date: 16th May 2017

A tourism consulting report has been prepared by Skift on the state of international tourism competition under six parameters. In terms of quality of tourism infrastructure, Austria takes the top spot followed by Spain, USA, Portugal and Croatia. Under aviation infrastructure, it is Canada that finds itself on top followed by USA, UAE, Australia and Hong Kong. The perception towards international openness charts visa requirements and agreements in regional trade or bilateral aviation. Here it is Singapore on top, followed closely by Australia, Chile, Colombia and New Zealand. Visa policies are generally more liberal now than they were back in 2015. More than eighty five percent of countries have a more liberal visa policy while more than half of them have fewer non-tariff barriers as per the World Economic Forum’s business research titled “Executive Opinion Survey”. Environmental concerns have worsened in all the major markets as well as for the world average. The final chart confirms that the better the perception on any country’s environment, higher are the tourist arrivals.


Uploaded Date: 13th May 2017

Social media has transformed the way marketers handle tourism products. Millennials especially rely less on travel agents as they do their research themselves using a plethora of online options. Marketers are also leveraging this trend of social sharing where travelers share their photos or videos for peer-based content. Kimpton Hotels and Restaurants for example uses such social sharing to execute their digital marketing campaign. Social media also provides an outlet for improves customer service as a lot of attention may be drawn by users on company specific handles that would in earlier times get ignored. Travel agencies have transformed themselves. They till handle the majority of airline, cruise and package bookings, But they have adopted online methods to complement their in-person techniques. Instagram for example has proven to be a handy tool in this. Loyalty programmes have also got transformed as young travelers use social media to earn loyalty points to redeem at later stages. The reviews and feedback offered by such loyal users are then paid particular attention by possible customers.

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