A study has managed to identify certain digital marketing trends that will rock 2019. Transparency and privacy will be a major aspect that will keep all players on their toes especially the social media giants such as Facebook and Twitter as well as Google. Marketing will increasingly be more personalized to target specific consumer groups. This is testified by the business intelligence corroborated by Statista claiming that personalized emails had 5.7% higher open rates than those not. Google’s complete stranglehold on the search segment may get challenged thanks to alternative ways of doing so such as by using the Amazon Alexa device. Pinterest and Microsoft are also designing alternative methods to take on this segment. CEOs will increasingly need to adopt a more social approach and be more visible to the audience via social media and other forms. Content will reign supreme as influencers increasingly get leveraged by various brands and media outlets. It also helps humanizing the brands.

Source:http://www.producenews.com/the-produce-news-today-s-headlines/25270-digital-marketing-trends-to-watch-in-2019

Uploaded Date:31st October 2018