Several of the DTC (Direct to Consumer) brands are disrupting the traditional dominance of the top legacy brands in the organized retail space. Examples of this includes Casper, the Dollar Shave Club and Warby Parker, besides more. These brands are heavily utilizing the power of digital marketing, not only for advertising, but also to enhance the overall customer experience. Legacy brands on the other hand are improvising their game, by appointing a Chief Experience Office. This post is different to the traditional CMO’s (Chief Marketing Officer) role. It also includes parameters on grown, user experience and innovation. Industry incumbents such as Marriott, Master Card and Met Life have already taken this step.

Source:https://www.businessinsider.in/DTC-brands-are-shaking-up-retail-by-providing-great-customer-experience-heres-how-big-brands-like-Mastercard-and-MetLife-are-fighting-back/articleshow/67526313.cms

Uploaded Date:25 January 2019