According to a study more than three-fourths of all Americans have an account on at least one social media platform. It is predicted that a person spends an average of five years and four months of one’s lifetime on social media. This might sound apocalyptic, yet it presents an undeniable opportunity for brands to beef up their digital marketing campaigns. For a lot of companies, doing this on their own, in-house is a tricky affair. As per the Manifest 2018 Social Media Survey, 85% of companies have at least some sort of in-house social media marketing team. A little over two-fifths of respondents have some social media software. 28% of them have outsourced to some external agency. 9% have even hired freelancers or consultants towards this end. Software suites such as Buffer, Sprout Social and Hootsuite offer excellent social media listening and scheduling capabilities. They also generate business analytics on social media. Companies must not hesitate in contacting external agencies, as they produce expert analysis and execution unmatched by internal teams.


Uploaded Date:27 September 2018

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