A recent convention on social media marketing held in San Diego highlighted the various ways in which social media can help companies in creating monetary value. The first of them is that social media must be used for customer service and support purposes. The company must analyze what are the social media platforms majority of customers are using, so that greater presence can be felt on those. Investment must be such that business intelligence can be procured on every mention the brand receives online. Each such comment or mention must be quickly responded to. Digital marketing here must not imply robotic or predictable answers, but a genuine attempt at acknowledging mentions wherever possible. It must include different forms of social media to engage with the community. YouTube would be one such media to communicate with audiences.


Uploaded Date:02/06/2017

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