Conde Nast Johansens took on a tourism consulting assignment to gauge the moods and expectations of the luxury travel segment. This study reveals that the average spend per head by luxury travelers tends to be between 3,400 and 6,200 euros with Barcelona and New York being the preferred destinations. Other European cities popular on this circuit are- Copenhagen, Paris, Amsterdam, Vienna, Dublin, Rome and Venice. This segment was also acutely aware of environmental concerns. The concept of luxury tourism too differs according to situation as the term is rather subjective. As per the study, nearly half of luxury travelers seek deluxe rooms, followed by those wanting basic rooms and suites. Luxury urban traveler is quite popular among the segment especially for Spanish villas. For those avoiding conventional hotels, there are those who look out for apartments, country houses or exclusive vacation properties. A surprising find of this study is that majority opt for economy class travel. Digital marketing is by far the best way to reach this segment as more than ninety percent have confessed to using popular travel websites, with travel magazines ranked second.

Source:https://www.tourism-review.com/luxury-travelers-under-the-spotlight-news10604

Uploaded Date: 30 May 2018