The catchphrase “thinking out of the box” emerged out of a board game but is today applied to the process of business innovation. Some tips have been assembled for helping business leaders literally think out of the box. The first thing to do will be to question all known assumptions. A sense of empathy needs to be developed with the actual user. This will provide vital business intelligence which will help in product improvement and plan for the future generations. Similarly, users’ as-yet unknown wants must also be triggered to develop innovative products. A lot of managers make the mistake of trying to find solutions, while instead they must define the problem first-hand. The problem and its derived solution need both be relevant for the customer. Customer perceptions must be leveraged to forgeinnovative value propositions. Any internal politics in the organization, must be nipped in the bud before it grows large enough.


Uploaded Date:27 February 2018

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