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BUSINESS & MARKET RESEARCH

Business ResearchToday Business Research is the foundation for all new and growing Businesses.From Manufacturing to Services sector ,all businesses have unique problems and issues of sustainability.Business research in areas of uncertainity is imperitive as a tool to keep it going as well as proactively avoid major shakeouts.New Ideas and innovations also need to be tested and well researched in implementation to ensure success of the product.

SKYLINE has a group of experts having extensive knowledge base in Digital Marketing & Automation ,IT & Telecom,Tourism & Hospitality,Consumer products -FMCG as well as Durables,Phrama & Biogenerics,Healthcare,Automotive & ancilliaries and Infrastructure. These experts have impeccable credentials including cutting edge experience.They regularly attend sectoral meets hosted by industry Chamabers like FICCI,CII,and NHRD etc. and help them in bringing out reports.

The research resources available for focussed report generation,now essentially structured with global,regional ,national and local level perspectives,major players,their financials,business drivers,differential advantage,substitute threat,disruptive forces/changes,tariff barriers,sectoral technology evolution,market scenario and competition etc. are mapped Research assignments in the past include corporates like Honda,Tanishq,GMR ,Future Retail and CII and A T Kearney etc.

For further information,Please contact Praveen Puri at 9810877385

The Forbes magazine has conducted a thorough research to identify the companies across the globe, that have the most customer- centric of systems. More than merely a list, the publication has broken down the names across eight key industries, which are in- retail, finance, B2B, healthcare, agriculture, manufacturing, telecom and in insurance. To begin with, in retail it is Wegmans that tops the list followed by Trader Joe’s. Glossier, Warby Parker, Sephora, Amazon, Casper, Away Luggage, Best Buy and the traditional giant Target make up the rest of the top ten. Warby Parker is especially putting to great use its data warehousing mechanism, by fetching relevant records to understand customer behaviours to tailor the marketing accordingly. In finance, it is Citizens on top. The next nine are Chase, Ally Bank, Navy Federal Credit Union, Huntington National Bank, Charles Schwab, ING, Edward Jones, Discover and Capital One. One Medical tops the list for Healthcare. The rest in it include UCB, Kaiser Permanente, RDMD, Propeller, VR Health, Acxiom, Cloud Care, Novo Nordisk and Solv. Slack and DHL top the B2B rankings, which it is Workday and of course Google who are on top of the list for software or internet. Montage tops hospitality and USAA does likewise for insurance. And finally, there is Dish Network for Telecom, Subaru for manufacturing and Indigo in agriculture.

Source:https://www.forbes.com/sites/blakemorgan/2019/06/30/100-of-the-most-customer-centric-companies/#3435d7c063c3

Uploaded Date:11 September 2019

Design is now increasingly being seen as an essential cog of business, and not just as a support mechanism. Several cases have been known of bad service design and product. On the other hand, there are also countless cases of iconic designs such as the Google home page, the Swiss Army Knife and the visitor experience at Disneyland. A McKinsey Design Index (MDI) has been crafted that analyzes the strong correlation between great design and the company’s financial performance. Generally the study conducted by McKinsey clearly confirms how there is indeed a strong correlation. This is true for across the industries. Many companies have been quite slow to catch up. To ensure that design works take place smoothly, the company needs to ensure an analytical bent of mindset for the top leadership. The talent recruitment must be such that each team is made up of cross- functional skill levels. Continuous iteration is needed to create the ideal product or service design. Pilot tests need to be performed to gauge the user experience.

Source:https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design?cid=other-eml-alt-mbl-mck&hlkid=61ddb36e59874eea93a15cb7455d2c6e&hctky=9953462&hdpid=69c22963-565e-4250-91db-c617d15d1c11

Uploaded Date:29 August 2019

The concept of innovative disruption first became mainstream thanks to a book written by Clayton Christensen titled The Innovator’s Dilemma. Several other books have since been written to add to the growing bit of knowledge in this area of disruptive business innovation. One of them is How to be a Digital Platform Leader. Another is Are Technology Companies Ripe for Disruption. Yet another is On Target: Rethinking the Retail Website. One book with a seminal impact was How Disruptive Innovation changes Education. How Big Companies can Outrun Disruption is yet one more. To complete this list, there is The Three Types of Leaders who create Radical Change.

Source:https://hbswk.hbs.edu/item/the-manager-s-guide-to-leveraging-disruption?cid=spmailing-28653279-WK%20Newsletter%2008-21-2019%20(1)-August%2021,%202019

Uploaded Date:29 August 2019

It is now well- established that the next economic downturn is probably on the horizon. Companies, brands and individuals need to be prepared for the same, in a way that they can end up as winners during this round. Three key steps need to be mastered, in order to thrive during this period of uncertainty. To survive, one needs to maintain viability. Acting early is thus needed, so the brand can focus on the next downturn, and not on the last one. Then one has to perform, so building resilience becomes key. Changes to the talent management structure is crucial to this, so that flexibility gets built in. To thrive, one needs to work on increasing the vitality. A long- term perspective has to be worked on.

Source:https://www.bcg.com/featured-insights/how-to/prepare-for-downturn.aspx

Uploaded Date:26 August 2019

A number of artists who fail to get their cash counters ticking, take solace in the belief that future generations will rediscover their work. Humans tend to think of artistic tastes a random set, though there are networks that help gauge the creative concepts as well. Hits and misses are not random, but follow a pattern. The fashion industry brings this perspective in to focus. Business intelligence provided by the Worth Global Style Network (WGSN) has provided a clear understanding on what trends have worked and which haven’t over the past more than two decades. Tastes have also varied seasonally. The floral look for instance is a part of a deeply embedded element. Concepts of design thinking are now being widely adapted not just in the fashion industry, but also elsewhere. Professionals in the creative areas must not look at these findings as the magic formula. But it helps them plan for platform strategies, so they may combine their aesthetic abilities with the broader cultural preferences of the time.

Source:https://knowledge.insead.edu/leadership-organisations/creative-concepts-have-networks-too-11976

Uploaded Date:26 August 2019

It has now widely been acknowledged that diversity is the need of the hour on corporate boards. This diversity is not just about race or ethnicity, but also about gender, as more women are needed at the very top. If one analyses the hierarchy of skills required at the board level, they may broadly be divided in to two categories. One is the IQ and hard skills, encompassing problem solving, finance and writing. But hard skills are superseded by EQ and soft skills. This involves coaching, management training, empathy, trust building, strategic influence and interpersonal communication. Women tend to have an advantage in the latter set of skills. The pace of this change has to be quickened. Board level women can also act as role models to a wider audience. It will also help stem the erosion of trust, now common to businesses.

Source:https://knowledge.insead.edu/blog/insead-blog/women-chairs-the-time-is-now-11671

Uploaded Date:26 August 2019

It has often been lamented on how trust has been getting eroded from business. There is now a dire need to work on this. For this a proper framework needs to be fitted for each key stakeholder group. There are economic, legal and ethical promises for each. The first major stakeholders are the customers. They need to be provided with life- enhancing services and products. Industry regulations and customer protection laws need to be abided by. Risks need to be disclosed, while mistakes to them must be remedied. The next group is the employees. The right talent management practices need to be followed so that labour anti- discriminatory practices are followed, safety concerns are addressed and everyone gets treated fairly. Due provisions must be made for employees’ management training needs. Investors come next. Their risks need to be managed, while also ensuring the provision of the due returns. Material information needs proper disclosure and fiduciary duties followed. Insider trading must be a complete no. Employees too need to be trained on how to connect with investors. The last major group is the broader society. Employment and economic opportunities must be on top of the pile. Local and federal level laws have to be followed. The business must also show its care for the environment and public health. One could start off by setting the industry standards.

Source:https://hbr.org/cover-story/2019/07/the-trust-crisis

Uploaded Date:26 August 2019

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