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BUSINESS & MARKET RESEARCH

Business ResearchToday Business Research is the foundation for all new and growing Businesses.From Manufacturing to Services sector ,all businesses have unique problems and issues of sustainability.Business research in areas of uncertainity is imperitive as a tool to keep it going as well as proactively avoid major shakeouts.New Ideas and innovations also need to be tested and well researched in implementation to ensure success of the product.

SKYLINE has a group of experts having extensive knowledge base in Digital Marketing & Automation ,IT & Telecom,Tourism & Hospitality,Consumer products -FMCG as well as Durables,Phrama & Biogenerics,Healthcare,Automotive & ancilliaries and Infrastructure. These experts have impeccable credentials including cutting edge experience.They regularly attend sectoral meets hosted by industry Chamabers like FICCI,CII,and NHRD etc. and help them in bringing out reports.

The research resources available for focussed report generation,now essentially structured with global,regional ,national and local level perspectives,major players,their financials,business drivers,differential advantage,substitute threat,disruptive forces/changes,tariff barriers,sectoral technology evolution,market scenario and competition etc. are mapped Research assignments in the past include corporates like Honda,Tanishq,GMR ,Future Retail and CII and A T Kearney etc.

For further information,Please contact Praveen Puri at 9810877385

There are some major ways in which the act of globalization is changing. For a start, global exports as a share of gross output has sharply reduced from 28.1% in 2008, to just 22.5% in 2017. The rise in trade volume has also reduced. The services trade on the other hand, is growing at a much faster pace, 60% in fact higher than goods trade. Telecom & IT, business services and IPRs lead the way. Greater importance is now attributed to the labour- cost arbitrage. Business innovation along with research and development now occupies a greater share of the investment pie, having nearly tripled during this same period. Trade is now booming when individual regions are concerned. The EU28 region and the Asia- Pacific are right on top of this, with the NAFTA closely following by.

Source:https://www.mckinsey.com/featured-insights/innovation-and-growth/five-hidden-ways-that-globalization-is-changing

Uploaded Date:26 February 2019

Design thinking suffers from some inherent problems, which have been identified during a study. First of all, it has an image problem. Next up, it is seen as a linear process. People tend to identify it merely with short- term management training workshops. Such sessions are often known to ignore human inputs, but still wanting the human- centric outputs. Many of these projects end up in the misalignment heap, when operations are not streamlined with the bigger picture of the firm. Constant reframing of the problem is needed, else failure could stream up. Since it has a fashionable ting, companies are often using this concept to solve basic challenges. Real issues then get ignored. All of it leads to marginalization of the entire concept itself. Oracle is one company that has adopted a highly proactive approach to the same, so ending up with the desired results.

Source:https://www.innovationexcellence.com/blog/2019/02/10/8-design-thinking-problems-and-how-to-fix-them/

Uploaded Date:26 February 2019

People analytics is the field of science that is transforming the process of human resources management, using business analytics. The team working on people analytics at Google, came up with a very interesting detail on how to improve the onboarding process of new hires, immediately after the talent recruitment is concluded. It stated that new hires must be met on day one by the executive team. This fill the new hires, with a certain level of confidence. The insights gathered by the people analytics bench at Google, seemed to state the very obvious facts, yet often ignored practices. Obvious insights help in battling the inherent resistance to new data that people tend to put up. There is also a resistance to change. Kodak and Blackberry are famous examples of companies crumbling after not taking this into account.

Source:https://sloanreview.mit.edu/article/the-surprising-value-of-obvious-insights/

Uploaded Date:16 February 2019

It has long been accepted business wisdom, that nothing really works out, until someone has sold something. Sales will not occur without leads being generated. And while, modern technology does help in generating leads, marketers need to still use the age- old principles of cold- calling. Unfortunately, as business research has confirmed, a little less than half the respondents in the B2B segment, areafraid of making such cold calls. Two major reasons have been cited for this fear. One is the fear of being perceived as a salesman. The other is failure, and the fear of its corresponding high chances. To solve the first conundrum, first of all, sales people must take pride in their work. Sales is an honourable profession, so sounding like a salesman, must hold little taboo. The fear of failure will only leave the body, when one gets habituated to it. So, constant trial is a must in it. Role- plays can be an effective way of dealing with it.

Source:https://hbr.org/2019/02/getting-over-your-fear-of-cold-calling-customers

Uploaded Date:16 February 2019

Hyper-scalers are known to have spent about US$ 185 billion in the last few years on data centres alone. These are the kind of organizations that work on mass scale, and today are engaged in humongous quantities of data warehousing. The group consists of Facebook, Amazon, Apple, Microsoft and Google. The Microsoft Azure and the Amazon Web Services have seen their quarterly revenues rise by 90 and 40% respectively, showcasing their massive growth trajectory and dominance of scale. A lot of spending is also being done by them on capital investments. These data centres need to be deployed with much consideration across the geographies. The changing customer landscape needs to be understood along with the effect of the same on suppliers. Margin compression and inaccurate demand forecasting are inevitable challenges. To win across segments, hyper- scalers need to ensure that their investments in manufacturing and for business research and development has to be more balanced. Someone has to assume technological leadership. Beyond being merely a vendor, some of these data centres will need to get integrated as strategic partners.

Source:https://www.mckinsey.com/industries/high-tech/our-insights/how-high-tech-suppliers-are-responding-to-the-hyperscaler-opportunity

Uploaded Date:13 February 2019

The US government recently came out with a report predicting near doomsdayarriving by the end of the century, thanks to climate change. It says, that the impacts of climate change will lead to a ten percent reduction in the GDP. To counter this threat, one of the technological innovations has been the Home Energy Report (HER) developed by utility provider Opower, now part of Oracle since its 2016 acquisition. One of the key features of the HER has been the 3- bar graph that allows for households to compare their energy usage with that of their neighbors. It was revealed after the business research conducted that while there has been reduction in energy usage overall, the percentage impacted varies wildly. The energy consumption decreases further not just when one is personally concerned about the environment, but when households get an understanding that their neighbors too are conscious of the same.

Source:https://hbr.org/2019/01/research-people-use-less-energy-when-they-think-their-neighbors-care-about-the-environment?utm_medium=social&utm_source=twitter&utm_campaign=hbr

Uploaded Date:13 February 2019

An increasing number of people are now graduating with university degrees. This is true both for the developed countries of North America and the OECD group, as well as for the developing ones like from Sub- Saharan Africa. In the latter’s case, university degrees are rarer, so having one, vastly increases one’s chances of getting noticed by recruiters. This is in contrast with Scandinavia, where already a large number of people possess such degrees. Conversely, with the rise in these degrees, it is also the minimum that companies are expecting their employees to posses before opening up the pool. This is hurting the companies’ own positions, as their talent recruitment systems are still being fixated on past norms, rather than leveraging the modern trends surrounding ubiquitous disruption. College degrees are in fact also associated with a certain social class, and end up in hurting social mobility or equality. Even a study by the Manpower Group confirmed that beyond mere the possession of degrees, it is the communication, collaboration, problem- solving and customer servicing, which are on top of the pie, for recruiters’ real requirements.

Source:https://hbr.org/2019/01/does-higher-education-still-prepare-people-for-jobs

Uploaded Date:06 February 2019

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