The likes of Facebook, Apple, Google, Netflix and Salesforce are tied by one thing in common. For them talent management, retention and recruitment are of paramount importance. They may be software companies but deep down it is their expertise in talent promotion which brings them laurels. Fortunately for these giants, money is usually not a constraint. Google even hoards talent just to prevent competitors from getting to them first. CEOs from other businesses meanwhile spend a normal day in office fretting about cost, risk, compliance, supply chain or product management. They do not have the luxury to implement enlightened employment practices. CEOs need to invest time and effort in developing people. Unlike other aspects of the business which end up as zero-sum games, talent provides exponential benefits.


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