In the San Francisco Bay Area, competing on talent recruitment against giants such as Google, Facebook and Uber is nearly impossible, yet some choose to go for it due to the fact that some of the brightest minds in the country are based here. Such small companies cannot compete on compensation and benefits but can offer something else. A mission-based corporate culture where each employee gets one’s own space can be offered. Flexibilities such as work from home or generous leave policy helps. The company must be aware about the holes within the structure where recruitment needs to be done. A recruitment strategy needs to be developed keeping in mind the profile of the organization, demographics and place. Tapping into personal contacts or LinkedIn can be one method of rectifying this. Once recruited, employees must be brought onboard on company mission as this will enable greater retention.

Source: http://www.forbes.com/sites/amynorman/2016/09/13/our-recruiting-strategy-compete-with-google-facebook-uber/#698115d522eb