MANAGING in the

NEW WORLD

Global healthcare giant Sanofi is one organization known for its business innovation and its constant surge to give best results. Dr. Tal Rapke who is the Innovation Director at Sanofi says that for the firm, the biggest challenge is not the external environment or competitors, but the company structure itself. Due to the largeness of the firm, communication structures have become complicated and it is difficult to implement innovations without hassle. However, Dr. Rapke himself is a believer in the startup culture and in lean management principles. The idea is to start early, so failures can be detected at an early stage and rectifications can be made accordingly. However, corporate training programmes aimed at innovation often fail primarily due to the focus on short term gains and this has got to change. The design thinking approach has now been integrated and it is a much more holistic look at operations than earlier models.

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