Typically it has been understood that brainstorming is the ideal method to elicit business innovation. However, recent research into the same has uncovered the fact that such a session involving members from disparate groups may not be the best method as conventional wisdom would have us believe. Rather deep expertise into the topic of discussion is a must. This is not possible when there is too much of diversity. Most organizations are talking about how processes must be in place in order to generate innovation at workplace. For this thorough R & D is needed. However, most firms are ignoring the R and focusing purely on getting the final results for the D.