The digital head of Samsung’s UK division says that marketers must behave like entertainers, yet work with the passion of startups. Traditional advertising is being taken out of the game by business innovations. Netflix and Amazon Prime’s models are the best examples of such innovation. The customer is no longer being flooded by broadcasted one-size-fits-all approach. Instead personalized content is being communicated. Customer data can be leveraged using sophisticated business analysis suites to get better understanding of market requirements. With huge chunks of data now available, it is also important that the same is used up with responsibility.

Source: http://www.campaignlive.co.uk/article/samsung-digital-chief-behave-entertainer-move-start-up/1396248#x9R0sYvseIIvALxf.99