In order to stimulate business innovation, a method has been devised which has been proven to be much more effective than the traditional brainstorming. This process is called Quantum Idea Generation which assumes that most people have similar abilities to be creative, being naturally born so is not necessarily important. What is important is to understand whether then person has a left sided or right sided brain. The former are better at step-by-step execution and factual puzzles. The former on the other hand are better suited to demonstrate creativity out of seemingly chaotic circumstances and their best can be stimulated using visual content. Source: http://www.innovationexcellence.com/blog/2016/06/19/know-your-brain-type-and-get-more-ideas/