The most innovative companies on earth are leaders in specific fields. Apple fuses technology with design, Facebook maintains a stable environment while IBM conducts research a decade in advance. Yet the market leader in business innovation remains Google as it fuses several strategies together. The founders of Google embedded a spirit of discovery and science in the company’s DNA itself. In addition, Google embellishes itself by making acquisitions of other innovative companies. A lot of the innovations are nothing but solutions to real world problems people face and thus were develop using a bottom-up approach. This includes Gmail, Google News and Ad Sense. Google X is an internal incubator focused on generating ideas and executing them. A tight feedback system has been created so that the company constantly tracks information from elsewhere.


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