Clayton Christensen’s theory of disruptive innovation is gaining admirers the world over, yet it has its share of doubters most notably some contributors to the MIT Sloan Management Review. As per the latter study less than 10% of companies studied follow the pattern of disruptive business innovation . In fact numerous smaller scale firms do not possess the financial clout or technical knowhow to perform this, yet are surviving and in some cases thriving. Some industries will prove to be more vulnerable than the others in the coming future, most notably- financials, consumer goods, energy, telecom, utilities, healthcare and information technology. Not all firms are capable of innovating yet many are doing well for themselves by clinging on to the coattails of existing innovators and proving to be good copiers.