The Boston Consulting Group conducted market research involving more than three thousand professionals and found out that about two-thirds of them believe that creativity is the most important process for any organization to thrive. Similarly, Strategy-One from the UK organized a survey across five countries and again business innovation was cited as most crucial by around 85% of the respondents. However, practical exposure suggests that top management in most firms does not dedicate enough time to the same. Also innovations may not work at one go but benefit over a period of time when annually incremental updates are added.