The present times in marketing parlance can often be categorized as the ‘age of the customer’. Yet, a Gartner anchored market research clearly shows that majority of marketers rate customer experience as only the fourth most important aspect, well behind aspects such as social marketing, digital commerce and marketing analytics. Only advertising operations finished marginally below. Business consulting provided by CMO of Beaverton ratifies the concept that customer experience ought to be treated as top priority. What is new is that more than 70% of marketers have actually furnished an innovation budget.