Organizational culture seems to be absent in Indian organizations, as per business research conducted by the Tata Strategic Management Group (TSMG). As per the study conducted across industries, almost every respondent has claimed that when corporate strategy and culture are linked productivity rises. However, 87% of industry leaders plan their culture only in cognizance with business plans. In fact a third of top management respondents feel that they are not satisfied with the work culture and would have changed it had circumstances favoured. Clan culture dominates over everything else. Global professors, Robert Quinn and Kim Cameron, have developed the Organizational Culture Assessment Instrument (OCAI) which clearly establishes the link between profitability and organizational culture.