Online surveys can often be the most effective method to conduct market research yet frequently they become the bane due to several reasons. The ineffective practices must be avoided by all means. Wrong people are sometimes surveyed. This leads to incomplete business intelligence gathered. Even the questions posed in the survey are inappropriate. The methodology may not be the right one. A common misconception is to over-estimate the response of those surveyed, as respondents may have replied simply on a whim. Old fashioned hit and trial methods of testing are better suited than online surveys for certain products or services. Finally, wrong people are habitually recruited or assigned execution of these surveys.