Different companies stand at different stages in terms of strategic maturity. A study has been conducted by PwC’s research arm to gauge the maturity levels of companies’ corporate strategy. Eleven levels have been identified. One of them is strategically adrift where the firm is on the verge of failing or simply lucky to still survive. Then there is undifferentiated where the final product or service is not unique enough to make a dent in the market. The third variety is underleveraged. These are firms where several aspects are well executed, but there is lack of coherence between various components. Another is the portfolio-constrained variety where products or services offered are too many leading to chaos in their execution. A fifth variety is unfocused. Here the company is good at several tasks, but not particularly renowned at anything. Distracted are the ones that do have a coherent strategy, but keep getting sidetracked. Resource-constrained ones are those that struggle to arrange the funds to execute to diverse tasks at hand. Capability-constrained on the other hand are those that simply lack the intellect or knowledge to build capabilities. Another version is overstretched. These are those that do have a proper identity, but the actual execution is veering away from main goal. The tenth and best type so far are the coherent ones. They are truly aligned to their goals. The super-competitors lie on top of the pie. They are not only coherent but constantly strive to do newer things with full perfection.


Uploaded Date:27/06/2017

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