A respected management consulting publication has identified ways to develop long term relationships with customers. First and foremost, quality work has to reflect. Promises made have to be fulfilled to build credibility. Customers must be provided with constant support well beyond point of sale. The organization must show genuine understanding of customer requirements. For this it is essential to listen to customer feedback. Business operations must be as transparent as possible. For this communication channels must be open among all relevant stakeholders. Today’s day and age is about personalized offerings. Finally, it is important for the organization to be genuine in its quest towards customer service. Otherwise the modern customers can spot the gap between promises and actual delivery.