Amazon has been eyeing the education industry and its latest offering Inspire is set to present it with the opportunity. Inspire is a free crowd sourced tool for sharing educational content. Teachers at the K- 12 level require tremendous amount of research to come up with the requisite study material, so this will provide a one stop solution for them. This couples with Amazon’s acquisition of Ten Marks, puts the company firmly in competition with Google and Apple in the educational space. More than the income earned which is negligible, these products wed in well with Amazon’s overall corporate strategy. It will also boost sales of related profitable products such as Whisper-cast or Kindle.

Source: https://techcrunch.com/2016/06/27/amazon-jumps-into-online-learning-with-inspire-a-platform-for-free-crowdsourced-and-premium-materia