Within the broad gamut of medical tourism, business innovations abound and one aspect that is gaining currency is the concept of air ambulances. While a typical medical tourist travels to another country to receive medical care, some of the high end clients might rather wish to get similar treatment while onboard often on long flights. India, Israel and Ireland are some of the countries that are getting active in this field. US based REVA has good experience in this field having transported American and Canadian clients to places such as Mexico, India, Brazil, Thailand and the UAE. South Africa’s Surgeon is another leading player to conduct the same. The UAE is emerging as another hub due to medical facilities established at Abu Dhabi and Dubai, thus generating numeroustourism jobs. The major players are aware of the market impacts if such measures and innovations prove successful.