MANAGING in the

NEW WORLD

To commemorate fifty years since the formation of the ASEAN bloc, governments at respective countries are planning to integrate tourism sites across member nations by 2017 when the golden jubilee completes. In 2006, such a circuit had been planned to link Borobudur in Indonesia to Angkor Vat in Cambodia including several spots famous for Hindu-Buddhism heritage tours. Tourism consulting provided by Association of Indonesia Tours and Travel Agencies (Asita) feels that industry players are waiting eagerly for the governments to finalize the plans. It has also been realized that expecting 12 million visitors simply for heritage may not be feasible for one country and when foreigners travel to the region, they prefer to cover several destinations together. Thus, member nations will all benefit if they leverage each other’s cultural capital.  

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