MANAGING in the

NEW WORLD

The tourism sector is all set to gain importance within the Chinese economy. For the first time ever, annual investment in the industry has topped a trillion Yuan. This figure represents a forty two percent rise on previous year. The Chinese people are now also the top travelers globally with about one hundred and twenty million foreign trips and four billion domestic ones. Tourism consulting provided by the WTTC estimates that more than a tenth of China’s economy could derive from the tourism sector thus surpassing the banking, automobile and education sectors.

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