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Africa is experiencing healthy growth in tourism numbers, yet has not achieved full capacity. The continent has experienced the second highest growth in the sector only behind south-east Asia. More than 8% of Africa’s GDP is generated from the tourism industry. In fact there exist twenty million travel jobs in Africa at present. Countries such as Egypt, South Africa, Morocco, Ethiopia, Senegal, Algeria and Botswana are the regional giants. In addition, countries like Mauritania and Equatorial Guinea are fast rising up the ranks. The country of Cote d’Ivoire has been cited by a study as a potential top tourism destination.

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