Traditional travel agents are getting pushed out of the market due to the surge of digitization in the tourism sector. The agent has been bypassed, instead tour plans are being booked through online platforms. In order to stay relevant, tourism players must reposition themselves by offering only such services that clients want. Each player must try to specialize in something that they feel they can excel at. Adequate research must be carried out before going ahead with ideas. Clients must feel valued and their constantly changing preferences must be catered at by providing personalized services. Social media is a must to get best results out of digital marketing efforts. However, traditional models must not be abandoned altogether. Global agencies’ reach must be leveraged for certain projects.

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