Tourism consulting provided by Oxford Economics clearly points out that over the next decade, Chinese travelers will be amongst the heaviest spenders globally. In fact their net spend will be greater than fellow travelers from Germany, France and the UK combined. Growing social mobility has meant that increasing numbers in the middle class in China possess disposable income enough to travel the world. Also, the global phenomena of ageing population means that several of the tourists will be older in age than usual Chinese tourist demographics. Chinese travelers, long associated with shopping sprees while traveling abroad are now instead choosing valuable experiences over tangible wares.

Source: http://www.todayonline.com/chinaindia/china/chinese-tourist-spending-jump-86-next-decade