The Augmented Reality (AR) based game Pokémon Go has elicited very different reactions from differing sets of people. In some parts of the USA, like San Diego, Pittsburgh and Anaheim, the police and the authorities are cracking down on the game, even considering a ban due to the several accidents reported across the country. In New York, the Mayor has issued warnings to people to play the game but maintain safety. New Yorkers have realized that in spite of the inherent dangers, lots of benefits also exist as residents are now exploring all public buildings, museums and parks in search of the elusive Pikachu. In Las Vegas the authorities are going more aggressively to cash in on the rage and is attracting tourists with Pokémon Go related offers and deals. The Augmented Reality game is actually generating organic digital marketing for the city of Las Vegas and its tourism department.


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